In addition to the updates to the Disney site there was a carefully hidden link to FLEEMCO.COM and from my observation this is even cooler than the official Disney site!
I don't want to spoil anything when you go there but here are all sorts of hidden clues (8 total which I only found 5 so far) that you can unlock and you will recieve a cool little reward. This site reminds me very much of how the show "LOST" is promoting their show with the fake Hanzo Foundation website. My personal favorites on the site were the 'Dick Daring Fleemco ad' and the 'History of Fleemco'. You can even get a printed reciept for the things you 'order' from them!
Kudos to Disney for this cool little gem!